Non tutto ma di tutto

Designing Luxury Experience

I like how the topic is approached, the idea of the holistic experience and the focus on emotion. Can a greater attention to experience design bring some “luxury feeling” in our lives?

Specific aspects of the brand context, such as store atmosphere or human elements, influence customer experience. However, customer experience is holistic. A company should orchestrate an integrated series of “clues” that will, collectively, determine how customers experience the brand.