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Augmented reality cases and resources | Non tutto ma di tutto

Augmented reality cases and resources

My friend and colleague Luca introduced me some times ago in the challenging world of the augmented reality. All the opportunities granted by a this  technology combine perfectly with our exeprience in projects on Second Life.

At the moment in Maison,the we are studyng how a mixed reality environtment can enrich the user experience in different spheres, from marketing and product presentation to remote collaboration.

Augmented reality can enhance all the 3 key elements to enhance digital interaction:

  • Inform: adding digital content to reality can dramatically increase the quality and the quantity of inputs that can be percieved mantaining the fruition habits. The example of the digital books perfectly rapresents how a standard action can benefit of a digital enhancement.
  • Entertain: we are competing for attention, and engaging the user in a challenging interaction is the better way to get it. Entertaining is keeping people “pleasantly occupied” to get their attention
  • Play: under-estimated and often considered a “distraction”, but actually one of the most important aspect of life (at least for me). Play is an important part of learning in many animals, and is a key component of the cognitive development and socialization for humans.

If your goal is to create a relation with your customer, to sell a product or to strenght your brand, but also if you want your team to cooperate in more creative and unbundeld way, take a look at the videos for inspiration. Let’s bet that the increasing adoption of these technologies will reduce more and more the boundiaries of the companies, and that the relation with customers will include them, sooner or later, more deeply in all the marketing processes.

Introducing augmented reality

A nice test with Second Life by the friend Cristian Contini

Augmented Mixed Reality: Second Life pops out from the Screen from cristiancontini on Vimeo.

Augmented reality applied to art

A working online application (funny) that you can try here

Papervision – Augmented Reality (extended) from Boffswana on Vimeo.

An example of use of augmented reality for collaboration (and of bad presentation of a good idea 🙂 by DaimlerChrysler

And last but not least the post by Luca where all started, with a couple of interesting cases showing Second Life avatar in a room and an application by BMW to assit mechanics.

Max Ramaciotti

Digital Transformation Manager and Business developer mixing service design, management and marketing skills to create value for major brands in fashion, luxury and retail. I have managed technology-innovative initiatives in the fields of Marketing&Communication, eCommerce and Customer Interaction Management with an "omnichannel approach" since the first entrepreneurial initiatives in the '90.
 Now Head of Digital in Sopra Steria, operating in the fields of omnichannel commerce and digital transformation for the major international brands in luxury and retail industry.
 My passion for sharing is also expressed in teaching courses on Digital Media Marketing, Customer Interaction Management, eCommerce and Digital Retail.

 Specialties: Innovation and Business Development, Marketing, Project and team management, eCommerce, Customer Interaction Management, Communication. Other oddity: Acting in a non professional group since '88, love to experiment and discover on different topics, especially related to self-improvement and awareness.

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