Augmented reality in advertising, Star Trek and a Sasquatch
10 May 2009 - Filed under Comunicazione + In English
- Image via Wikipedia
My Mac Book pro fans are still spinning but the effect worths the cpu stress. I have no printer now so I use my Iphone and actually I accessed just the first steps, but it works pretty good
The Star Trek augmented reality experience seems a very good example of the potential of this tecnology, that is more and more applied to interactive advertising. Marketers have the possibility to engage customers in a mixed reality experience that will stick in mind surely more than a TV spot seen ten times.
Let’s monitor how many people will take a loo at this video, that has comments of enthusiast people, other that says is a fake (try yourself here to test it)
Another funny example is this one, that reproduce in augmented reality the “testimonial” of a TV campaign (a Sasquatch). You can take a look at the video or go directly here
Living Sasquatch – Papervision – Augmented Reality from Boffswana on Vimeo.
The spot is funny too
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2009-05-10 » Max Ramaciotti
11 May 2009 @ 10:26 am
[...] [Fonte: Max] [...]