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Augmented reality in advertising, Star Trek and a Sasquatch | Non tutto ma di tutto

Augmented reality in advertising, Star Trek and a Sasquatch

Star Trek
Image via Wikipedia

My Mac Book pro fans are still spinning but the effect worths the cpu stress. I have no printer now so I use my Iphone and actually I accessed just the first steps, but it works pretty good

The Star Trek augmented reality experience seems a very good example of the potential of this tecnology, that is more and more applied to interactive advertising. Marketers have the possibility to engage customers in a mixed reality experience that will stick in mind surely more than a TV spot seen ten times.

Let’s monitor how many people will take a loo at this video, that has comments of enthusiast people, other that says is a fake  (try yourself here to test it)

Another funny example is this one, that reproduce in augmented reality the “testimonial” of a TV campaign (a Sasquatch). You can take a look at the video or go directly here

Living Sasquatch – Papervision – Augmented Reality from Boffswana on Vimeo.

The spot is funny too

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Max Ramaciotti

Digital Transformation Manager and Business developer mixing service design, management and marketing skills to create value for major brands in fashion, luxury and retail. I have managed technology-innovative initiatives in the fields of Marketing&Communication, eCommerce and Customer Interaction Management with an "omnichannel approach" since the first entrepreneurial initiatives in the '90.
 Now Head of Digital in Sopra Steria, operating in the fields of omnichannel commerce and digital transformation for the major international brands in luxury and retail industry.
 My passion for sharing is also expressed in teaching courses on Digital Media Marketing, Customer Interaction Management, eCommerce and Digital Retail.

 Specialties: Innovation and Business Development, Marketing, Project and team management, eCommerce, Customer Interaction Management, Communication. Other oddity: Acting in a non professional group since '88, love to experiment and discover on different topics, especially related to self-improvement and awareness.

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