Content is getting more and more important, and will soon be more relevant than advertising to promote brand and products.
What is your story? This question is the starting point to define how your company can communicate itself. Being able to manage multimedia production internally allows new media company to understand the potential of innovative technologies, be fast and reactive
“… the internet is not constrained to that screen, that box in front of us anymore. The Net is migrating onto handsets and bleeding into the real world … But with all this data online, on mobiles and offline, how is anybody going to find anything anymore ? … We need a Filter on the old 2.0 web. A Meta web that sits around the old web like a halo or onion skin. This new brain is being fuelled by the fact that the current static IP address structure of the web with unique URLs for sites is also changing as we speak. We no longer access content through a unique URL; instead we have unique IP addresses for each piece of data. There will be an infinite number of unique addresses available, so each thought, image, word and pixel will have a unique address … The consequence of all this is that traditional online advertising will lose its importance. What surfaces on the Filter will be conversations about your product. Our opinions, thoughts, and feelings will replace advertising messages. That’s why it’s vital to have a good product – something that people like to talk about. Good agencies understand that, and create content that comes through the Filter. Content that’s free, new, useful and funny” – Flo Heiss