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Omnichannel, deliverable capability will aid department stores’ fight against Amazon | Non tutto ma di tutto

Omnichannel, deliverable capability will aid department stores’ fight against Amazon

The contextual omnicommerce experience ha in its in-store part of the journey the greatest opportunity for traditional retailers to compete against pure online player. It is a great revolution that need to rethink all retail processes to get advantages from the huge amount of data generated by digital channels and from the interactive tools that can be seamlessly integrated in the customer journey and in the selling ceremony

“Department stores are facing pressures on multiple fronts — Amazon’s growth in apparel and accessories has been tremendous, fast-fashion retailers are disrupting and key brand partners are pulling back from the channel,” said Sam Lee, associate director of the retail team at L2 Inc . “Digital leaders such as Nordstrom and Macy’s have done a good job investing in omnichannel features on the brand site, but consumer adoption has been slow because there is a disconnect between the experience advertised and the experience delivered.

Max Ramaciotti

Digital Transformation Manager and Business developer mixing service design, management and marketing skills to create value for major brands in fashion, luxury and retail. I have managed technology-innovative initiatives in the fields of Marketing&Communication, eCommerce and Customer Interaction Management with an "omnichannel approach" since the first entrepreneurial initiatives in the '90.
 Now Head of Digital in Sopra Steria, operating in the fields of omnichannel commerce and digital transformation for the major international brands in luxury and retail industry.
 My passion for sharing is also expressed in teaching courses on Digital Media Marketing, Customer Interaction Management, eCommerce and Digital Retail.

 Specialties: Innovation and Business Development, Marketing, Project and team management, eCommerce, Customer Interaction Management, Communication. Other oddity: Acting in a non professional group since '88, love to experiment and discover on different topics, especially related to self-improvement and awareness.

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