This post is syndicated from Max's shared items in Google Reader, by Ron Frankel

Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles — you name it. However, for “TV Everywhere” (TVE) to succeed, the industry cannot simply offer content on a multitude of devices — it must also ace the viewer’s search and discovery experience. Enter, metadata.

Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more. It drives TVE forward by powering search, discovery and content personalization, and creates the potential for new revenue streams through enhanced product placements and targeted advertising. Similar to how the remote control once empowered viewers to browse through channels, multi-device TV viewing requires detailed metadata that allows consumers to effortlessly discover the content they want to watch across multiple platforms. HBO gets it. Using HBO GO, True Blood fanatics can now find and stream their favorite episodes, or any of actress Anna Paquin’s performances, via smartphones, tablets and the web.

Competitive Advantage Through Comprehensive Search & Discovery

Google changed the game on how we interact with online content. Now we’re at the same inflection point with online video, where viewers want to watch sports, shows and movies based on their own schedules and convenience. So far, it’s Netflix, Hulu, Clicker, as well as Comcast (Xfinity), Dish (Read more...)