Content

File: content marketing

2011-06-29 :: Max Ramaciotti // content marketing
Tesco: Homeplus Subway Virtual Store

An interesting case of mobile-commerce.
A useful and smart application of QR codes for a real crossmedia eCommerce experience. The results, detailed in the last part of the video, are a clear signal of the potential of service innovation in enhancing commercial performances.
YouTube – Tesco: Homeplus Subway Virtual Store Movie.

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2010-04-20 :: Valeria Maltoni // Marketing + content marketing + social media
Top Company Blogs Require Content Strategy, Expertise, Good Writing

Fast, good, cheap is the classic triangle of constraints in project management. Say that you’re expected to deliver on all three and you’ve got a problem. You’ll surely fail unless you find a way to negotiate scope of work, or reframe expectations. M…

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