James L. McQuivey, Ph.D. is a Vice President and Principal Analyst at Forrester Research serving Consumer Product Strategy professionals.
Everyone wants to create the next big thing. In the tech world, that desire has been translated as: “How can …
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James L. McQuivey, Ph.D. is a Vice President and Principal Analyst at Forrester Research serving Consumer Product Strategy professionals.
Everyone wants to create the next big thing. In the tech world, that desire has been translated as: “How can …
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Ron Frankel is the CEO of Synacor, the leading provider of authentication and information management technologies and TV Everywhere services for cable, telecommunication and satellite providers.
Today’s consumers want TV content not just in the we…
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Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris will be co-presenting a two-hour workshop on viral video in June at the Cannes Lions festival, titled “Ma…
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“Unlimited choice” can “produce genuine suffering,” argues Barry Schwartz in The Paradox of Choice. His research basically sums up what your mother has been telling you for years: You don’t even know what you want.Thankfully, the Internet doe…
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NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-…
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Ahoy, social sailors! Hop aboard for another round of Internet catch up, courtesy of the good ship Mashable.The resource buffet is open 24/7 for your perusing pleasure. This week, we have a look at how far social media’s come over the last five year…
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Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies.Paid search and social media are both extremely important marketing channels. But how can…
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