Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris will be co-presenting a two-hour workshop on viral video in June at the Cannes Lions festival, titled “Ma…
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Content is getting more and more important, and will soon be more relevant than advertising to promote brand and products.
What is your story? This question is the starting point to define how your company can communicate itself. Being able to manage multimedia production internally allows new media company to understand the potential of innovative technologies, [...]
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Milano: lo shopping dei turisti vale un miliardo di euro l’anno.
Non è difficile fare 2+2 con quanto sta succedendo rispetto ai servizi location-based, che permettono di fornire a turisti e non una serie di informazioni su cosa scoprire nei dintorni, sulle offerte, sconti, occasioni e curiosità. Ormai la tecnologia c’è ed è diffusa, ai fisiologici [...]
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Una ottima presentazione (in english), belli i video (soprattutto Honda e quello successivo)
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Storytelling: frame by frame on Prezi
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Fast, good, cheap is the classic triangle of constraints in project management. Say that you’re expected to deliver on all three and you’ve got a problem. You’ll surely fail unless you find a way to negotiate scope of work, or reframe expectations. M…
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Online Advertising: tools, formats and payments option
Ied Lesson 8 Max Ramaciotti
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Social media cases, fashion industry focus
Ied Lesson 7 Max Ramaciotti
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Facebook and Twitter: understand the opportunities and map resources
Ied Lesson 6 Max Ramaciotti
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Social media overview, approach and mapping
Ied Lesson 5 Max Ramaciotti
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Ied online marketing seminar 3rd year max ramaciotti
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