Summer blockbuster season is upon us, and we’re already starting to see some truly innovative social video campaigns coming out of Hollywood. In many ways, movie studios are leading the charge when it comes to social video advertising, using groundbreaking interactive features, creative distribution strategies and original content to successfully drive huge amounts of viewership and sharing. Brands looking to up their social video game will benefit from closely watching Hollywood’s creative approach to online video marketing.

Here are four things that brands can learn from Hollywood when it comes to social video.

1. Think Content, Not Ads

Getting people to watch and share your content requires some fundamental shifts in how marketers think about video advertising. Sharing has to be the starting point when developing content. Hollywood gets it: Great content is their currency. This is one reason why movie trailers were shared 184% more than the industry average for brand video content over the last quarter, as measured by Sharethrough’s distribution network.

For example, to promote the new Muppets movie, Disney released a short original video called “Green With Envy,” a parody of the Rom-Com genre. It has more than 1.4 million views on YouTube.

2. Mix It Up

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What is your story? This question is the starting point to define how your company can communicate itself. Being able to manage multimedia production internally allows new media company to understand the potential of innovative technologies, be fast and reactive

“… the internet is not constrained to that screen, that box in front of us anymore. The Net is migrating onto handsets and bleeding into the real world … But with all this data online, on mobiles and offline, how is anybody going to find anything anymore ? … We need a Filter on the old 2.0 web. A Meta web that sits around the old web like a halo or onion skin. This new brain is being fuelled by the fact that the current static IP address structure of the web with unique URLs for sites is also changing as we speak. We no longer access content through a unique URL; instead we have unique IP addresses for each piece of data. There will be an infinite number of unique addresses available, so each thought, image, word and pixel will have a unique address … The consequence of all this is that traditional online advertising will lose its importance. What surfaces on the Filter will be conversations about your product. Our opinions, thoughts, and feelings will replace advertising messages. That’s why it’s vital to have a good product – something that people like to talk about. Good agencies understand that, and create content that comes through the Filter. Content that’s free, new, useful and funny” – Flo Heiss

via The Future of Digital Advertising? | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation..

Non è difficile fare 2+2 con quanto sta succedendo rispetto ai servizi location-based, che permettono di fornire a turisti e non una serie di informazioni su cosa scoprire nei dintorni, sulle offerte, sconti, occasioni e curiosità. Ormai la tecnologia c’è ed è diffusa, ai fisiologici tempi di adozione si oppongono ormai solo le tariffe di roaming dati degli operatori (ho assistito all’arrivo di una bolletta da 40.000 € per il traffico dati di 15 giorni…..)