Chris Schreiber is director of marketing at social video advertising company Sharethrough. A leading expert on social content strategy, Chris will be co-presenting a two-hour workshop on viral video in June at the Cannes Lions festival, titled “Ma…
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“Unlimited choice” can “produce genuine suffering,” argues Barry Schwartz in The Paradox of Choice. His research basically sums up what your mother has been telling you for years: You don’t even know what you want.Thankfully, the Internet doe…
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Ahoy, social sailors! Hop aboard for another round of Internet catch up, courtesy of the good ship Mashable.The resource buffet is open 24/7 for your perusing pleasure. This week, we have a look at how far social media’s come over the last five year…
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Fast, good, cheap is the classic triangle of constraints in project management. Say that you’re expected to deliver on all three and you’ve got a problem. You’ll surely fail unless you find a way to negotiate scope of work, or reframe expectations. M…
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Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies.Paid search and social media are both extremely important marketing channels. But how can…
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