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For inspiration and to benchmark some social media campaigns results and numbers. The evidence is that no matter the idea is nice, the initial promotion is fundamental...

We’re always on the lookout for innovative social media campaigns at Mashable. This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there.

From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below.

1. Intel: Targeting a Digitally Savvy Audience

Ad agency Amsterdam Worldwide unveiled the first in a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcases top bloggers discussing how they use technology and how it has transformed their work.

The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video garnered nearly a quarter of a million views in its first two weeks and has been viewed more than 850,000 times on YouTube and the Intel site, helping increase Intel’s YouTube (Read more...)

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Conversocial is a real-time social media management system which lets companies run marketing and customer support through Facebook Pages and Twitter. While competitors like coTweet, Hootsuite, Tweetdeck, Context Optional and Socialite also let you manage Facebook fan pages, Conversocial’s emphasis on enterprise tools somewhat mark it out from the pack.

Today it announces a series A funs raise to the tune of £1.5 million ($2.4m) from European venture capital firm, DFJ Esprit. The London startup plans to grow its platform and extend internationally with this extra firepower. Nic Brisbourne, partner at DFJ Esprit, will be joining the board at Conversocial as non-executive director.

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Ryan Lawler / GigaOM:
80% of Mobile Video Views Happen on Apple Devices  —  Mobile video is still a small part of overall online viewing, but it's a part that Apple dominates, according to a new report by video monetization startup FreeWheel.  In its Q1 2011 Video Monetization Report, FreeWheel said the vast majority …

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According to a recent study from the enterprise network solutions provider iPass, workers with smartphones have a harder time being physically separated from their gadgets, even when it’s time to sleep.

Here are a couple of eye-popping stats: 39% wake up at night to check their phones and 35% check their email in bed before doing anything else. These findings show that contrary to popular belief, employees who are tied to the office put in less time on the job. The mobile workers actually work, on average, 240 hours more per year than a regular stuck-in-the-office employee according to technology blog GigaOm.

Here’s an Infographic with a lot of not-so-fun facts from the iPass Global Mobile Workforce Report:

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Amazon is to enter the flash-sale space today with the launch of a new private member fashion website MyHabit.com.

After purchasing Spanish retailer BuyVIP in October 2010 for around €70 million, Amazon has mobilised a US team and will enter the overstock items space in the US by offering items for men, women, children, footwear, accessories and jewellery with discounts of up to 60%, according to fashion website WWD.com.

The website follows the same model as websites including Vente Privee, BuyVIP or Privalia by offering discounted campaigns for between four and six days.

If you visit the MyHabit.com website currently, Amazon has uploaded a placeholder image which says the flash-sale portal will open as of 9am Pacific on Tuesday morning. The website is said to have taken a year to bring to life, established out of its headquarters in New York which employs around 40 people.

According to reports Calvin Klein, Escada and Halston are among a number of companies that are initiating discussions with Amazon to offer their clothing via the website.Image Credit

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In addition to offering new perspectives, crowdsourcing can build engagement and find nontraditional sources for opinions

Crowd­sourc­ing is a valu­able tac­tic for cor­po­rate social respon­si­bil­i­ty (CSR) pro­grams, though only about half of com­pa­nies use it.

In Octo­ber, PR agency Weber Shand­wick and KRC Research sur­veyed more than 200 cor­po­rate exec­u­tives who have over­sight for cor­po­rate phil­an­thropy, social respon­si­bil­i­ty and com­mu­ni­ty rela­tions with­in their orga­ni­za­tions. While only 55% of these exec­u­tives report­ed that their com­pa­nies had used crowd­sourc­ing as part of CSR pro­grams, 95% of those who had report­ed that the tac­tic was at least some­what valu­able to the com­pa­ny’s CSR efforts.

Crowd­sourc­ing, or ask­ing cus­tomers for opin­ions and ideas on how to tack­le cer­tain issues, has sev­er­al valu­able aspects. When asked about the most valu­able aspect of crowd­sourc­ing, 36% of the exec­u­tives who used it said crowd­sourc­ing pro­vides new and diverse …

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Ford is launching an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens in the UK. The campaign allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand.

The campaign, created by Ogilvy & Mather in London and digital production company Grand Visual, allows users to interact with the car simply by holding their hands up to the screen.

Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car’s key features such as Active Park Assist.

According to Ogilvy, this is the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. Rather than using a printed marker or symbol as a point of reference for interaction, the user interface is based on natural movement and hand gestures allowing any passerby to immediately start interacting with the screen content. A Panasonic D-Imager camera accurately measures the users real-time spatial depth output and Inition’s augmented reality software merges this real life footage with the 3D photo-real Grand C-MAX on screen.

Mark Simpson at Ford said: “Using live interactive outdoor campaigns is a great way to really engage with the audience in a way that is not possible with static posters. This has enabled us to create a targeted and tactical campaign that is relevant and fun to use.”

Andy (Read more...)

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via mashable.com

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Can social media influence TV ? Will TV survive as we know it?

Surely YES and probably NO. In Italy we have Auditel, an audience measurement tool based on a set top box distributed to a panel of few thousands family. Basing on those (not so precise...) data, billions of euro in advertising are moved from a network to the other.
This tool only let know is someone is in front of the TV or not.

Easy to understad how valuable can be any tool that let understand the sentiment and let producers monitor the feedback in the audience, creating loops that can help to co-create new formats

There’s no question that the real-time conversations around TV shows on social networks — the virtual water cooler, if you will — enhance engagement and drive on-air ratings. Whether it’s the Taylor and Kanye debacle, the Bad Girls, or the Real Housewives, friends tell friends when things happen on the air, and that viral conversation turns TVs on.

The significance of real-time participation is that it gives the audience a voice and a power it never had previously. Instead of being buried in message boards and comments, the fan is now front and center. If you prove yourself to be an influential fan, the smart marketers will incent you to do more with rewards, which will eventually result (Read more...)

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Shared by Max Users' power is growing and this seems to have a positive effect on quality and maybe ethic...

via digimind.com