My Mac Book pro fans are still spinning but the effect worths the cpu stress. I have no printer now so I use my Iphone and actually I accessed just the first steps, but it works pretty good

The Star Trek augmented reality experience seems a very good example of the potential of this tecnology, that is more and more applied to interactive advertising. Marketers have the possibility to engage customers in a mixed reality experience that will stick in mind surely more than a TV spot seen ten times.

Let’s monitor how many people will take a loo at this video, that has comments of enthusiast people, other that says is a fake  (try yourself here to test it)

Another funny example is this one, that reproduce in augmented reality the “testimonial” of a TV campaign (a Sasquatch). You can take a look at the video or go directly here

Living Sasquatch – Papervision – Augmented Reality from Boffswana on Vimeo.

The spot is funny too